The rise of the UGC creator has quietly transformed the way brands connect with audiences and it’s opening up exciting opportunities for everyday people to get paid just for being themselves on camera.
Whether you’ve seen authentic-looking product reviews on TikTok or casual “day in the life” clips featuring your favorite skincare brand, chances are that content was made by a UGC creator and not a high-profile influencer. Unlike traditional influencers, UGC creators don’t need a large following to make money. What matters most is your ability to create relatable, scroll-stopping content that brands can use in their own marketing.
If you’re wondering how to become a UGC creator, what the job actually involves, or whether it’s worth pursuing in 2025, you’re in the right place. In this guide, we’ll break down exactly what a UGC creator is, what they do, who they do it for, and how you can start landing paid gigs even as a total beginner.
What Is a UGC Creator?
A UGC creator is someone who produces content that looks and feels like it was made by a regular customer. UGC stands for user-generated content, and it typically includes videos, testimonials, unboxings, product reviews, or lifestyle photos. Brands use this kind of content in ads, on social media, or on product pages to build trust and boost sales.
What makes UGC creators unique is that they don’t need a large following or personal brand. The goal isn’t to influence your own audience, but to create content that companies can publish on their own platforms. This makes UGC one of the most accessible and in-demand creative jobs right now.
According to Influencer Marketing Hub, user-generated content consistently outperforms polished brand ads in terms of engagement and conversions. That’s why companies, from small startups to major eCommerce brands, are actively hiring freelance creators to produce this type of content.
While UGC creators are often confused with influencers, there’s a key difference. Influencers promote products on their personal channels. UGC creators, on the other hand, provide the content but let the brand do the posting.
This emerging field is attracting a wide range of people, including freelancers, stay-at-home parents, college students, and aspiring content creators. If you’ve ever thought about working with brands without becoming a public figure, UGC creation might be the perfect fit.
What Does a UGC Creator Actually Do?
A UGC creator wears many creative hats, but their main job is to make content that feels authentic, relatable, and informal. Like something a real customer might post online after using a product.
Here are some of the most common types of content UGC creators are hired to make:
Product reviews and first impressions
Unboxing videos that highlight packaging and presentation
How-to demos or tutorials showing the product in use
Voiceover videos with B-roll footage
Day-in-the-life clips that include the product naturally
Before-and-after comparisons
Lifestyle photography for use in Instagram feeds and paid ads
This content is usually filmed using a smartphone, often in natural lighting, with simple editing to preserve an authentic feel. Brands prefer this style because it mirrors what actual customers are already posting and it builds trust faster than overly polished ads.
Some UGC creators also write short captions, script outlines, or hook ideas to go with their videos, especially for platforms like TikTok and Instagram Reels. Having strong storytelling skills can make a creator even more valuable to a brand.
Because UGC content is meant to blend into social feeds, creators need to stay aware of platform trends. For example, the style and tone of a TikTok UGC ad will look very different from a video designed for a Facebook product page.
If you’re still unsure what UGC content looks like, you can explore trending brand-related content on platforms like TikTok Creator Marketplace or review examples on UGC job boards and freelancer marketplaces. Seeing what brands are already using can help you plan your own approach.
Who Hires UGC Creators?
UGC creators are in high demand across a wide range of industries. Any brand looking to build trust, boost conversions, or create scroll-stopping social content can benefit from user-generated-style media.
Here are the types of companies most likely to hire UGC creators:
Direct-to-consumer (DTC) brands in beauty, skincare, fashion, wellness, and tech
eCommerce shops that need product videos for Amazon listings or Shopify pages
Subscription box companies and lifestyle brands looking for ongoing content
Startups and small businesses that want authentic marketing on a budget
Marketing agencies that handle content for multiple brands
App developers who need relatable video tutorials and walkthroughs
Platforms like TikTok and Instagram have made UGC-style content a marketing must-have. Many brands now prioritize raw, relatable videos over traditional advertising because they blend seamlessly into a user’s feed.
Even major marketplaces like Amazon are getting in on the action. If you’re curious about making content specifically for Amazon products, check out our guide to Amazon Product Tester Jobs. It walks through how some creators receive free products in exchange for influencer-style content, offering another path into this growing industry.
No matter the niche, the bottom line is simple: businesses want real-looking content from real-looking people. If you can deliver that, you have something they’re willing to pay for.
Who Hires UGC Creators? Key Brand Types and What They Need
| Type of Brand | Why They Hire UGC Creators | Common Content Types Requested |
|---|---|---|
| DTC (Direct-to-Consumer) | Build trust and drive conversions with authentic social content | Product demos, unboxings, testimonials |
| eCommerce Brands | Increase sales on Amazon, Shopify, and Etsy product pages | Lifestyle videos, how-to clips, product photos |
| Startup Companies | Affordable marketing assets that look organic and relatable | Short-form videos, customer-style reviews |
| Subscription Boxes | Showcase variety and excitement through user-first content | Unboxing videos, “what’s inside” reels |
| Mobile App Developers | Demonstrate features in an easy, human-centered way | App tutorials, feature walkthroughs, voiceovers |
| Marketing Agencies | Outsource content production for multiple clients across industries | Platform-specific videos, brand voice templates |
| Beauty & Skincare Brands | Show real results and user experience to build trust | Before-and-after videos, tutorials, routine clips |
| Health & Wellness Brands | Emphasize everyday use and lifestyle alignment | Day-in-the-life content, product reviews |
How to Become a UGC Creator (Step-by-Step)
Getting started as a UGC creator doesn’t require a big following, expensive gear, or years of experience. What you do need is the willingness to learn, create, and deliver content that feels genuine and engaging.
Here’s how to begin even if you’re starting from scratch.
1. Choose a Niche or Content Style
While you don’t need to lock into one niche forever, focusing on a category like beauty, wellness, tech, or fitness can help you stand out. Brands are more likely to hire creators who feel like real customers within their niche.
2. Set Up a Basic Portfolio
You don’t need a website to start. Record 3–5 short videos showcasing different types of content: an unboxing, a product demo, and a lifestyle clip, for example. Upload them to a shared Google Drive or a simple landing page with tools like Notion, Canva, or Adobe Portfolio.
Want to stand out and land more jobs? Learn how to create a high-converting UGC creator portfolio that gets you hired.
3. Learn Platform Trends (Especially TikTok and Instagram)
Since many UGC gigs revolve around TikTok and Instagram, it’s smart to study what kind of content performs well there. Pay attention to hook styles, trending audio, and video formats. You can even mimic viral structures in your samples.
4. Practice Filming and Editing
Most brands want content that looks user-made but still clean. Use your smartphone and free apps like CapCut or InShot to shoot and edit. Good lighting, clear audio, and a compelling first 3 seconds can make all the difference.
5. Set Your Rates and Packages
Start with basic rates (for example, $50–$100 per video) and increase them as you gain experience. Many creators offer bundles like “3 videos + 5 photos” for a flat rate. Keep it simple and easy for brands to say yes.
6. Start Pitching and Applying
Send your portfolio to small businesses, tag brands in TikToks, and look for calls for UGC creators in Facebook groups or creator job boards. The more you put yourself out there, the faster you’ll land paid work.
7. Stay Consistent and Keep Improving
The best UGC creators constantly refine their skills. Follow other creators, test different styles, and ask for feedback when you can. Over time, your work will become more valuable and your income will grow with it.
Becoming a UGC creator for beginners is all about taking action with what you have. Don’t wait until it’s perfect. Most brands are looking for relatable over polished.
Where to Find UGC Creator Jobs
Once your portfolio is ready, the next step is finding UGC creator jobs that match your style and rates. Thankfully, there are several places where brands actively look for new creators to collaborate with even if you’re just starting out.
1. Creator Marketplaces and Job Boards
These platforms are designed to connect UGC creators with brands. Many allow you to create a free profile and apply directly to opportunities.
Trend.io – UGC-focused platform for DTC brands
JoinBrands – Offers paid campaigns and product exchanges
Billo.app – Ideal for video-focused creators, often with clear briefs
Backstage – Not just for actors; features UGC listings too
Upwork – Search for “UGC video creator” gigs and pitch your services
These sites act as a UGC creator marketplace, making it easier to find brands that already understand the value of user-generated content.
2. Direct Outreach to Brands
One of the most effective (and underused) methods is directly reaching out to small and mid-sized brands, especially on Instagram or TikTok. Look for brands that are actively running ads or sharing UGC-style content. Send a short message with a link to your portfolio and suggest how you could help.
Example:
“Hey! I love your brand and saw you’re using UGC on your page. I’m a UGC creator and would love to collaborate. Here’s a link to my portfolio if you’re open to it!”
3. Facebook Groups and Discord Communities
There are several groups dedicated to UGC creators and brand deals. These communities often post daily job leads and offer networking opportunities.
Search for:
“UGC Creator Jobs”
“Paid UGC Gigs”
“UGC Creators Marketplace”
Just be cautious of scams and offers that ask you to pay upfront to apply.
4. TikTok and Instagram Hashtags
Some brands post casting calls or open UGC opportunities using hashtags like:
#ugccreatorwanted
#ugcjob
#ugccasting
#ugccontentcreator
Follow these hashtags to stay on top of new leads and trends in the industry.
Top Platforms and Methods to Find UGC Creator Jobs
| Platform/Method | Best For | Pros | Website |
|---|---|---|---|
| Trend.io | DTC brands & short-form video | Easy-to-use briefs, direct brand access | trend.io |
| JoinBrands | Beginners & product-based creators | Paid gigs + free products | joinbrands.com |
| Billo.app | Video content for product promotion | High volume of TikTok-style jobs | billo.app |
| Backstage | Actors & creators | Professional casting site with UGC calls | backstage.com |
| Upwork | Freelancers in all niches | High-paying clients if you pitch well | upwork.com |
| Direct Outreach | Personalized brand connections | High conversion if done well | N/A |
| Facebook/Discord Groups | Community gigs & collaborations | Daily job leads, peer support | Search in platform |
| Social Media Hashtags | Trending opportunities | Real-time casting calls | #ugccreatorwanted, #ugcjob, etc. |
In the next section, we’ll explore whether you actually need to invest in a UGC creator course, or if you can build success without one.
👉 Ready to start landing paid gigs? Check out our list of the best UGC creator platforms to find jobs fast in 2025.
Do You Need a UGC Creator Course?
If you’re serious about becoming a UGC creator, you’ve probably come across ads promoting paid courses, masterclasses, or “zero-to-paid” bootcamps. The truth is, while a course can be helpful, it’s not a requirement to succeed.
When a UGC Creator Course Might Help
A high-quality course can:
Shorten your learning curve
Provide step-by-step tutorials on filming, editing, and pitching
Offer pre-made templates (contracts, briefs, scripts)
Give access to a community or job board
Build confidence if you’re starting with no experience
Just be sure to research before enrolling. Look for creators with real-world success and transparent testimonials. Some popular and reputable courses can be found on platforms like Udemy, Skillshare, and directly from full-time creators who offer downloadable guides or workshops.
Avoid overpriced programs that promise guaranteed brand deals or instant success. There is no shortcut to consistency, practice, and quality content.
Can You Learn Everything for Free?
Absolutely. Many successful creators start with free resources like:
YouTube tutorials on CapCut, TikTok hooks, and lighting setup
TikTok creators who share UGC tips under #ugccreator
Free templates on Canva or Notion for building your portfolio
There are even full-length tutorials labeled “UGC creator starter kit” on YouTube that walk through the basics, step-by-step.
If you’re looking for UGC creator for beginners help and want to test the waters before investing, start with free content, build a portfolio, and only consider a course if you feel stuck or want structured guidance.
How Much Can You Make as a UGC Creator?
One of the most exciting parts of becoming a UGC creator is the income potential. Unlike traditional influencer deals, UGC creators are paid for the content they deliver and not the size of their audience. This means even beginners can start earning once they land their first client.
Typical UGC Creator Rates
Here’s a general idea of what creators are charging in 2025:
| Content Type | Beginner Rate | Experienced Rate |
|---|---|---|
| 1 Video (15–60 sec) | $50 – $150 | $200 – $500+ |
| 3-Video Package | $150 – $350 | $500 – $1,000+ |
| 5 Custom Photos | $75 – $200 | $250 – $500 |
| Voiceover or Script Only | $30 – $100 | $100 – $250+ |
These numbers vary depending on your niche, content quality, and whether the brand wants full usage rights, exclusivity, or whitelisting (where they run your content as paid ads under their account).
Factors That Affect Your Income
Niche: Creators in beauty, skincare, wellness, and finance often earn more.
Content quality: Better lighting, clearer messaging, and stronger editing = higher rates.
Usage rights: Brands will often pay extra to use your content in ads.
Consistency: The more clients you book each month, the more stable your income becomes.
Some creators turn this into a full-time business, while others treat it as a flexible UGC side hustle to bring in a few hundred (or thousand) dollars each month.
Pro Tip
As you grow, consider creating tiered packages or retainers for brands that need recurring content. This builds stable income and long-term partnerships.
What Should a UGC Creator Portfolio Include?
Your UGC creator portfolio is the key to landing paid gigs. It doesn’t need to be fancy or expensive to build. What matters most is showing potential clients that you understand how to create content that feels natural, on-brand, and effective.
Here’s what to include in a strong UGC portfolio:
1. Sample Videos
Start with 3 to 5 short videos showcasing a variety of content styles:
Unboxing a product with your first impressions
A lifestyle clip showing how you use the product in your daily routine
A simple voiceover demo highlighting key product benefits
A casual testimonial or review
A how-to video or mini-tutorial
You don’t need a real brand deal to make these. Use products you already own and imagine you’re creating content for a real campaign.
2. A Simple, Organized Layout
You can host your portfolio in a shared Google Drive folder, Notion page, Canva site, or free platform like Carrd or Adobe Portfolio. Keep the design clean and easy to navigate.
Use section headers like:
Video Samples
Photography Examples
About Me
Contact Info
3. Your Bio and Approach
Include a short paragraph about who you are and the kind of content you create. Focus on your ability to produce authentic, engaging, and brand-friendly content that drives results.
You don’t need to oversell just be clear, friendly, and professional.
4. Optional Add-Ons
A downloadable rate sheet or pricing packages
Testimonials from past clients (if you have any)
A link to your TikTok or Instagram account, if relevant
If you’re looking for inspiration, search TikTok using #ugcportfolio or visit sites like Notion or Carrd to view real UGC creator portfolio examples.
The goal is to make it easy for brands to preview your style and contact you. If they can quickly see the kind of content you deliver, you’re already ahead of most applicants.
Our Final Thoughts: Is Being a UGC Creator Worth It in 2025?
If you’re looking for a flexible, creative way to earn money online without building a huge following or becoming a full-time influencer, becoming a UGC creator is absolutely worth exploring.
The demand for relatable, real-looking content is only growing as brands shift away from polished ads and toward authenticity. Whether you’re just starting out or already have content creation skills, this space offers a low-barrier entry point into the digital marketing world.
You can treat it as a side hustle, a freelance career, or a stepping stone into larger opportunities like brand partnerships, social media consulting, or influencer work. Best of all, you can start with what you have like a smartphone, a good idea, and a willingness to try.
If you’re ready to take the first step, build your portfolio, reach out to brands, and start creating. The sooner you start, the faster you’ll learn what works, improve your craft, and start getting paid for it.
